NOT EVERY SMILE STARTS AS A SMILE

AGENCY VML.FR 

Director Peter FUNCH

Assistant Director Jérémie BELLER 

Creative Director Dimitri Guerassimov

PRODUCTION BIRTH PRODUCTIONS

Producer Hugo BESSON Birth.tv

Production Manager Julien LHOTE

Stylist Sonia Monteiro

(Pictures by Peter FUNCH)

Colgate believes that good oral hygiene habits start at home. Building on the success of its educational programs for professionals and past communications, the brand chose to broaden its message to all parents and caregivers. Shot by photographer and director Peter Funch, the campaign accurately reflects – with a good dose of tenderness – the familiar chaos of so many families at brushing time.